The Undergrowth as an Organism
As a coalition of artists, we become greater than the sum of our parts. One might think of The Undergrowth as an artist of its own; each of us making up the cells of its body. In order for this body to maintain health, and in fact flourish, the cells must work in harmony together. This is why we encourage collaboration and a free flow of ideas. By viewing the brand through this light, we see it functioning as one organism possessing the strengths of each individual it is composed of.
In nature, the undergrowth is everywhere- popping up in cracks in the sidewalk and constantly encroaching on meticulously groomed lawns. The essence of this pervasive force also manifests itself in people across the globe- in our society we see it through art, music and festivals; an awakening symbolized by the counter-culture movement. It continues to evolve and prosper across generations. The undergrowth itself represents to us that undying spirit and a rebellion against the pruning shears which seek to pervert our natural form like topiary.